Media planner
Akron, OH
Robert Half International
We are a leading independent media marketing agency driven by what our customers needs, not just our bottom line. Due to continued agency growth, we have an immediate need for an Integrated Media Planner. Ideal candidates will have prior experience creating cross-channel media plans, both traditional and digital.
Responsibilities include:
- Plan and execute paid digital media campaigns for diverse array of B2B and B2C brands
- Media property evaluation and recommendations based on most effective opportunities and position to deliver success against mandated KPIs
- Create media plan flowcharts and media buy authorizations
- Manage day-to-day tasks associated with stewarding client-approved media plans
- Develop objective-based performance models and create the necessary attribution (partners, pixels, analytics)