Brand & Marketing Strategy Manager

About Climate Connect Digital

Our team is inspired to change the world by making energy greener and more affordable. Established in 2011 in London, UK, and now headquartered in Gurgaon, India. From unassuming beginnings, we have become a leading energy-AI software player at the vanguard of accelerating the global energy transition.

In 2020, ReNew Power, India's largest renewables developer, acquired Climate Connect Digital.
Following ReNew's NASDAQ listing in summer 2021, Climate Connect Digital has been newly formed as a fully independent subsidiary. With backing from ReNew for an ambitious and visionary new strategy for rapid organic and inorganic growth.

Our mission has technology at its core and involves unlocking value by leveraging information technology and AI/ML across the energy ecosystem. However, the world is still at the nascent stages of using such technologies in the energy sector to create massive value for all stakeholders.

About the Role

Climate Connect Digital (CC.D) is looking for a highly creative and innovative Brand & Marketing Strategy Manager to lead our brand marketing strategy and initiatives. In this role, you will conduct end-to-end research into industry trends and public perceptions of our brand. In addition, you will use your experience and strategic thinking to identify long-term opportunities and directions for our brand.
You are keen on analysing data and transforming it into actionable strategies, advocating consumer-centric approaches, and have a knack for storytelling.

Job Responsibilities

• Define brand positioning and identity for CC.D to strengthen brand presence through the press, public relations, and live events.
• Create successful marketing campaigns to strengthen CC.D's brand identity and take ownership of their implementation from ideation to execution.
• Design engaging content for social, paid and internal media, with a precise aim to attract and convert our target customers.
• Develop marketing materials, collateral, advertisements and related content.
• Track the efficiency and effectiveness of marketing campaigns using KPIs and performance metrics.
• Track consumer insights and engagement to improve the effectiveness of campaigns.
• Experiment with various new channels around community, content, video, and industry thought leaders to drive brand awareness.
• Effectively collaborate with different teams to gather business insights such as strategy, product, and tech.
• Work with the Head of Growth and Partnerships to grow CC.D's brand affiliations and strategic partnerships.

Job Requirements

• A minimum of 5-6 years of experience designing and executing marketing campaigns, developing brand and marketing strategies and managing social media and content.
• Must have a Master's degree in Marketing or a related field.
• Proficiency with CRM software such as HubSpot and CMS platforms such as WordPress.
• Possess a consumer-centric perspective and the knack for telling a good story.
• Excellent written and verbal communication skills.
• Well-developed research and analysis skills to take data and transform it into actionable strategies.
• Project management experience, with a solid understanding of project management principles and techniques.

What's in it for you
We offer competitive salaries based on prevailing market rates. In addition to your introductory package, you can expect to receive the following benefits:

• Flexible working hours and leave policy
• Learning and development opportunities
• Access to industry and domain thought leaders

At CC.D, you get a rare opportunity to join an established company at the early stages of a significant and well-backed global growth push.

We are building a remote-first organisation with this ingrained in-the-team ethos. We understand its importance for the success of any next-generation technology company. The team includes passionate and self-driven people with unconventional backgrounds, and we're seeking a similar spirit with the right potential.

What it's like to work with us

When you join us, you become part of a strong network and an accomplished legacy from leading technology and business schools worldwide. Such as the Indian Institute of Technology, Oxford University, University of Cambridge, University College London, and many more.

We don't believe in constrained traditional hierarchies and instead work in flexible teams with the freedom to achieve successful business outcomes. We want more people who can thrive in a fast-paced, collaborative environment. Our comprehensive support system comprises a global network of advisors and experts, providing unparalleled opportunities for learning and growth.

Job Type: Full-time

Salary: £30,000.00-£45,000.00 per year

Benefits:

• Casual dress
• Flexitime
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Holidays
• Monday to Friday
• No weekends

Ability to commute/relocate:

• London, SW1Y 4LB: reliably commute or plan to relocate before starting work (required)

Experience:

• Brand Management: 5 years (required)
• Marketing: 5 years (required)
• total work: 6 years (required)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Expected start date: 01/09/2022