Digital Auckland Product Manager

Auckland City 1010

  • Great company culture where staff are valued and supported
  • Opportunity to be part of an amazing tight-knit team
  • Excellent benefits, hybrid working model.
  • Full time permanent opportunity based in Auckland CBD

Tātaki Auckland Unlimited (TAU) combines the power of Auckland’s cultural richness with our successful destination management and economic development programmes. We are New Zealand’s largest producer of cultural, entertainment, sporting and wildlife experiences, and the largest regional economic development agency in the country. Our work touches all Aucklanders and visitors to our region, creating a legacy for future generations. To know more about what we do and what’s on in Auckland visit our website: https://aucklandunlimited.com/


He angitūtanga: The opportunity


Digital Auckland is a concept that has been inspired by international best practise and extensive customer insight which highlights the opportunity to enhance the Tāmaki Makaurau visitor experience and better support the visitor economy.


We are looking for a Digital Product Manager to join the Marketing and Communications team. This is a strategic leadership role that exists to enhance the visitor experience for Aucklanders and visitors alike through the delivery of the Digital Auckland platform. Initially, the platform will offer relevant Tāmaki Makaurau destination content, integrated transport information, an itinerary engine and booking capability. You will be responsible for the roadmap of future features to meet customer needs and deliver business case outcomes.


In this role you will work in partnership with the wider marketing and communications team and the technical development team. Together you will develop and launch Digital Auckland, develop the platform’s brand in alignment with the Tāmaki Makaurau place brand and create marketing campaigns to promote the uptake of Digital Auckland and achieve other commercial outcomes.


He kōrero mōu: About you


You will have 7+ years product management experience including launching new products, building audiences, new feature development, establishing new revenue streams. You will also have:


  • 5+ years strategic partnership experience with commercial partners, sponsors, media, agencies, content partners and industry.
  • Proven ability to support creative teams to deliver campaigns effectively and efficiently for clients.
  • Working in fast-paced environment with proven ability to drive change and deliver improved outcomes using a collaborative and pragmatic approach.
  • Experience leading and influencing complex teams of technical experts, resolving conflicting views and developing a plan to take forward.
  • Experience in strategic prioritorisation, capacity planning, process design and policy development.
  • Strong written and oral communication skills. Able to lead and influence at all levels of the organisation. Write and present strategies, plans, board papers.
  • Able to maintain focus on the product vision and customer needs while balancing competing demands from multiple sources.

Click here to access the position description.


Ngā āhuatanga kei a mātou: What we offer


So, what’s in it for you? Here at TAU we pride ourselves on providing work life balance and inclusive work environment. In addition to awesome colleagues and work culture we also offer the following benefits:


  • Competitive salary
  • Flexible working – work from home options
  • Auckland council benefits (e.g., discounted rates to Auckland council pools & Leisure centers etc)
  • Special ticket price rates for selected shows
  • Strong mentoring & career development focus

You also get to contribute to Auckland’s growth, enriching cultural and economic life in Tāmaki Makaurau by creating and sharing experiences and opportunities. If you have a genuine desire to be part of the journey in creating a wonderful experience and positive outcome for Auckland, then please apply now by submitted your CV and cover letter expressing your interest!


All applications must be made online. If you require assistance or support through the application process, please contact us at [email protected].


Applications close 19 June 2022.


Tātaki Auckland Unlimited is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.

Do you want to crack the interview for Digital Auckland Product Manager?

Auckland Council