Game Marketing Platform Product Manager
Responsibilities
1. Responsible The planning and product design of game marketing products (including but not limited to marketing tools, resource management, crowd management, etc.), while meeting the demands of game marketing activities and achieving efficiency improvement through the capabilities of the middle and Taiwan, and can carry out high-quality precipitation and solutions from the perspective of the middle and Taiwan. 2. Familiar with refined operation methods, including user tiered operation, personalized recommendation, churn intervention, communication marketing, etc. understand common crowd refinement tiering, data mining algorithms, data attribution, etc. Refine growth capabilities and convert them into platform functions and activity plans 3. Think holistically about the rhythm and reusability of marketing capability building, pay attention to the precipitation of marketing capability methodology and input-output ratio, and provide growth platform products from a global perspective Planning and positioning. And can combine the business and the actual situation of China and Taiwan to seek innovative breakthrough points.
Qualifications
1. Bachelor degree or above, 3-5 years working experience in Internet products, love games or experience in game industry products is preferred 2 , Have mature marketing tools, refined gameplay, and product experience in the strategic background, have a good general idea of the middle platform, understand user operations/user growth/commercialization, have game middle platform, e-commerce middle platform, marketing middle platform Other relevant work experience is preferred 3. Strong logical ability, sensitive to data, good at finding problems based on data, dismantling targets and iterating plans, strong experience summarization and project review ability, understanding of basic algorithm knowledge, able to apply algorithms 3. Integrate strategies into marketing 4. Possess the motivation and willingness to learn, actively understand the latest marketing methods in the industry, abstract the corresponding gameplay into product modules, have entrepreneurial spirit, and be able to deal with rapid changes and imperfect status quo.
1. Responsible The planning and product design of game marketing products (including but not limited to marketing tools, resource management, crowd management, etc.), while meeting the demands of game marketing activities and achieving efficiency improvement through the capabilities of the middle and Taiwan, and can carry out high-quality precipitation and solutions from the perspective of the middle and Taiwan. 2. Familiar with refined operation methods, including user tiered operation, personalized recommendation, churn intervention, communication marketing, etc. understand common crowd refinement tiering, data mining algorithms, data attribution, etc. Refine growth capabilities and convert them into platform functions and activity plans 3. Think holistically about the rhythm and reusability of marketing capability building, pay attention to the precipitation of marketing capability methodology and input-output ratio, and provide growth platform products from a global perspective Planning and positioning. And can combine the business and the actual situation of China and Taiwan to seek innovative breakthrough points.
Qualifications
1. Bachelor degree or above, 3-5 years working experience in Internet products, love games or experience in game industry products is preferred 2 , Have mature marketing tools, refined gameplay, and product experience in the strategic background, have a good general idea of the middle platform, understand user operations/user growth/commercialization, have game middle platform, e-commerce middle platform, marketing middle platform Other relevant work experience is preferred 3. Strong logical ability, sensitive to data, good at finding problems based on data, dismantling targets and iterating plans, strong experience summarization and project review ability, understanding of basic algorithm knowledge, able to apply algorithms 3. Integrate strategies into marketing 4. Possess the motivation and willingness to learn, actively understand the latest marketing methods in the industry, abstract the corresponding gameplay into product modules, have entrepreneurial spirit, and be able to deal with rapid changes and imperfect status quo.
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Byte Dance