Head of Field and Pipeline Marketing
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 10 years of experience in field marketing.
- 5 years of experience building and leading marketing teams.
- Experience planning and executing multiple marketing programs with cross-functional stakeholders and building and executing campaigns.
Preferred qualifications:
- Ability to plan, organize, and coordinate across multiple partners to achieve successful, sustainable business results.
- Excellent problem-solving skills with the ability to tailor communication approach based on target audience insights.
- Excellent organizational skills with high attention to detail and the ability to keep track of high-level progress and small details.
- Excellent communication skills with the ability to use insights and data to inform strategies, improve results, and drive innovative thinking.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Field and Pipeline team is the trusted partner to our Sales organization, leading with a data-focused strategy that supports pipeline creation and acceleration.
As Head of Field and Pipeline Marketing in North America, you will work closely with Sales, Global Marketing, Executive Marketing, and Product Marketing to orchestrate go-to-market campaigns across Enterprise and Corporate segments. You'll drive substantial impact and growth for Google Cloud in North America. You will also analyze intent data and territory insights to drive targeted solutions and industry campaigns that will source demand and accelerate pipeline and business. In addition, you will establish trusted relationships and closely collaborate with key partners across Marketing, Sales, and Product Marketing.
Google Cloud accelerates organizations’ ability to digitally transform their business with the best infrastructure, platform, industry solutions and expertise. We deliver enterprise-grade solutions that leverage Google’s cutting-edge technology – all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Responsibilities
- Serve as a trusted advisor to Sales leadership by ensuring adequate pipeline coverage, providing regular marketing updates and insight, and surfacing subregional needs to the broader marketing organization.
- Partner with North America Sales leaders to build annual/bi-annual rolling field marketing plans for customers across Enterprise and Corporate segments.
- Drive customer acquisition and pipeline generation programs such as events, campaigns, account-based marketing, and executive engagement.
- Drive data-driven decision-making and action plans by understanding performance, trends, issues, and solutions. Forecast, measure, analyze, and report the impact of demand creation programs and campaigns.
- Hire, manage, lead, and inspire a team of field marketing experts with a deep commitment to culture building and investing in Diversity, Equity, and Inclusion (DEI).
